AI & Automation
AI automation for small business: choosing a useful first project
Identify a practical first AI automation project by examining repetitive tasks, exceptions, ownership and the evidence a pilot should produce.
Insights
MarketMerit Insights
Practical articles on branding, websites, search, content and the workflows behind a growing business. Explore questions to ask, decisions to prepare and ideas to evaluate before starting your next project.
AI & Automation
From contact form to follow-up: planning an inquiry workflow
Map an inquiry workflow from form submission to human review, with source records, duplicate handling and clear follow-up ownership.
AI & Automation
Before adding an AI chatbot, prepare the answers it can use
Prepare an approved knowledge base, escalation rules and test questions before planning a business AI chatbot.
Websites
What to include in a small business website brief
Prepare a website brief covering audience, services, content, inquiry handling, ownership and launch decisions.
Branding
Brand strategy and logo design: what should your project include?
Understand how brand strategy, messaging and visual identity relate, and prepare a clearer brief for a branding project.
Content & Social
How to plan a content repurposing workflow for a small team
Turn an approved source into useful social and website content while preserving context, checking claims and assigning review.
Search
What an SEO assessment should clarify before you add more content
Clarify page purpose, discoverability, business facts and measurement before expanding a small business website.
Websites
What should you receive when your business website is handed over?
Check account ownership, website files, forms, deployment instructions and known limitations in a practical website handover.